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How Can I Get Customers to Be Repeat Customers
Conventional wisdom has it that it’s 7 times more difficult (!) to sell to a new customer than to sell to an old one. While this bit of wisdom may be stretched in some instances (in others, it’s...
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The Difference Between Product Strategy and Product Differentiation
Product strategy and product differentiation are two separate but related things. Differentiation is a part of strategy–and a very important one. Unfortunately, many product owners stop at the...
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Selling on Amazon Increases Revenue
Selling on Amazon is a great way to expand market reach and increase revenue. Although LA Times reports that Amazon’s profits dropped 37%, revenues increased 22% in Q1 of 2013. This is actually great...
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Affiliate Programs, Publishers & Merchants
It’s a common mistake to think that affiliate marketing consists of nothing but using coupon sites to increase your reach and market share. While coupon sites have definitely increased the reach of...
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Affiliate Marketing is Relationship Management: 4 Steps to Build Stronger...
Getting started with affiliate marketing can feel a lot like dating. In marketing, you like a blogger, you want to get to know them better, and you think their blog could be a great platform for...
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Affiliate Marketing Revenues, Payouts, and Financials
Affiliate marketing has been touted as a great way to make money for merchants, product owners and affiliates alike. And while you can definitely boost your business by implementing an affiliate...
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Transparency Between Business Partners
Transparency between business partners is beneficial to both sides of the equation, but it’s not always comfortable or easy to achieve. Many people and businesses prefer to put a wall between even...
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Vine for Business – How to Use the New Social Media Platform
With Vine reaching more than 13 million users in just five months, the video sharing app is the latest social media darling. Publicly launched by Twitter in January, the mobile video app allows users...
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Apple’s iWork for iCloud Takes a Bite Out of Google Docs and Office 365
Google Docs and Office 365, watch out! Apple’s popular iWork suite, featuring Pages, Numbers and Keynote, is now available for iCloud. Starting later this year, iWork will be accessible via iCloud...
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Smartphone Market Share Battle
The Samsung Galaxy and iPhone are neck and neck as 1 and 2 in smartphone market share. The Apple and Android products dominate the smart phone market while BlackBerry remains perched on the edge of the...
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3 Steps to Successful Abandoned Cart Marketing
The product was in the cart, your customer was this close to making a purchase, but at the last minute, something happened and the purchase was not completed. Whether your customer had second thoughts,...
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How to Monetize a Website
Most website owners hope to earn money from their efforts, but the trick is knowing how to monetize a website effectively. Of course, you need to give people a reason to visit your site, whether that...
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Advanced Search Engine Optimization Techniques
Less than a month after the release of Google Penguin 2.0, many small businesses are still scrambling to determine how this update will affect search engine optimization and their website’s page rank....
View ArticleLet’s Clear This Up!
COMMON MISCONCEPTION Hey! It’s time we cleared something up. There seems to be a very common misconception throughout all of advertising, and online advertising specifically, that Affiliate Marketing...
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